The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
"Know your customer," is a played-out trope, so why do we keep coming back to it?
Amanda O'Callaghan, Director of Content at Rubrik Inc. suggests it's because we constantly have to advocate for customers to other internal teams.
We're broken records, always telling our colleagues nobody cares about our products, but only the benefit our customer gets.
But if we can be patient with them...
Get them involved...
Guide them...
We can create content that others simply can't
🗣 Some things we talked about: 🗣
👉 Getting buy-in to build an amazing content team.
👉 Fostering a culture of respect.
👉 The impact philosophy studies has on creating good content.
💬 These were our favorite quotable moments: 💬
"I went to the doctor one time, and before I knew it, I had a tube going down my nose. This is not what I came here for. When you go into a meeting with somebody who isn't familiar with content and start displaying your expertise, you're essentially sticking a tube down their throat without asking."
"So I can sit here all day and philosophize and come up with great content, and think that my ideas are the greatest in the world, but that doesn't mean anything if it doesn't resonate with the customer."
"It's about studying your audience intently, like the way you would web stalk your ex."
Meet Amanda O'Callaghan, the Director of Content at Rubrik Inc., a data security and resiliency platform renowned for her user-centric philosophy. Amanda is a whizz at understanding audience concerns. Her knack for delving deep into audience analysis leads to fine-tuned solutions that resonate with the needs of the customer. She began her career in journalism, bagging crucial skills in storytelling and persuasion which have immaculately transferred into her content marketing approach. Avoiding the fluff, she is known for her cut-to-the-chase discussions that rest on the importance of knowing the audience intimately in the tech marketing world.
In this episode, you will learn the following:
Watch Amanda edit live:
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