The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
Will you remember this video?
Recall is by far one of the most important and least talked about elements of content marketing.
This is where Janessa Lantz of DBT Labs excels has some really practical advice.
🗣 In our conversation we discuss: 🗣
👉 Developing your audience for content/market fit.
👉 Structuring content to be insanely readable.
👉 Using power statements to hook readers.
💬 Here are some of our favorite quotable moments 💬
"You can't lead thoughts if you don't have good thoughts."
"I'm just some person jabbering away on the internet, that's why you should believe me!"
"A vision for the future is never going to be a listicle post."
Meet the talented Janessa Lantz, a seasoned marketer passionate about the dynamics of storytelling and its power to transform businesses. Serving as the Vice President of Marketing at DBT Labs, her work centers around elevating her company's position in the market, creating powerful narratives that resonate with audiences. Her enthusiasm for thought leadership is evident in her approach to content strategy where she prioritizes forming genuine connections with audiences rather than just selling products. With previous experience as the Senior Communications Manager at HubSpot, Janessa has refined her understanding of content marketing and carved a distinctive path in the industry.
In this episode, you will learn the following:
Watch Janessa edit:
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Hosted on Acast. See acast.com/privacy for more information.
