The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
Does your content strategy feel like it's always under attack?
Like, at any moment, an executive who's been spending too much time reading LinkedIn bros, "how to do content" advice can swoop in and tear the whole thing apart?
In this episode of The Cutting Room, I'm talking with Devin Reed, the Head of Content at Clari, and former Head of Content at Gong about what it takes to create a defensible content strategy built on a rock-solid foundation.
If you don't know Devin, he's
🔸 Scaled Gong's brand and content from "$20M - $X00M ARR"
🔸 Grown his side hustle, The Reeder, into a six-figure business
🔸 Advised some of the world's most intriguing startups like Notion and Wiz
He also regularly shares his insights on LinkedIn and his newsletter with over 12k subscribers.
In this episode we'll discuss:
🔸 His strategy for aligning on goals—from exec team down to the marketing team
🔸 Why we can’t lose sight of core business metrics and strategies in the marketing department
🔸 And a personal conversation around anxiety and burnout
Jump into the episode:
(00:00-00:55) Intro
(00:55-07:26) Content Marketing Philosophy
(07:26-10:42) Exec & Marketing Alignment
(10:42-27:10) Capturing or Converting Demand
(27:10-43:18) Lessons on Creating, Careers, & Burnout
But we’re not done! Head to YouTube and watch Devin and I live-edit the article here:
👉 https://www.youtube.com/watch?v=HZe1QfHbTas&t=2598s
Connect with Devin & check out The Reeder here:
Follow along on social:
Twitter: https://Twitter.com/tommyismyname
Linkedin: / tommyismyname
Hosted on Acast. See acast.com/privacy for more information.
