The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
You know when you just hit it off with someone? That's how it was with Brendan and I. Honestly, I haven't felt so aligned with someone's outlook in such a long time. And that's why Brendan's conversation went a little (ok a lot) long.
Some things we talked about:
👉 The ridiculous state of content marketing today.
👉 How the phrase "customer-centric" has become hollowed out. (and what we can do about it)
👉 Creating intellectual properties around customer's problems.
These were our favorite quotable moments:
"If your whole content strategy has come out of some SEMRush keywords, we've lost the plot."
"We're repurposing stuff that doesn't have a purpose to begin with."
"People want a listical, that's what they want. Then my brain went 'Nobody wants a listical. Ever. Nobody wants that.
"No summary here will ever give this episode justice, but I will say this, my notebook was filled with fresh insights that I can't wait to start bringing into my conversations.
I think you'll like this one.
If you'd like to watch while Brendan edits live go here: https://bit.ly/Brendan-hufford
If you'd like to get direct access to the doc, and others from the show, go to https://thecontentstudio.com/the-vault/
Hosted on Acast. See acast.com/privacy for more information.
