The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
The Content Studio Presents: The Cutting Room, a show where industry-leading marketers talk about their content-marketing philosophy, process, and pre-game before they edit an article live. Learn how content leaders from companies like Airtable, Vimeo, Asana, Docusign, and more approach the work and what it takes to build publications that attracts millions of visitors.
The Cutting Room is hosted by Tommy Walker, the founder of The Content Studio. Prior to The Content Studio, Tommy was the first marketing hire at Shopify Plus, the Global Editor-in-Chief at QuickBooks, and has consulted with companies like GoDaddy, LinkedIn, and Twitch. He invites you to tune in and listen while he trades insights with the smartest content marketers in the game.
Hosted on Acast. See acast.com/privacy for more information.
Ryan Law is a thought leader in the truest sense of the word.
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His philosophies are years ahead of their time and his work frequently challenges what content marketers believe content can do for a company.
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Through the Animalz blog and podcast, his thoughts have shaped many of my own perspectives, and countless others as well.
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That's why I tried not to fanboy during our conversation.
💬 Some things we talked about:💬
👉 Applying more rigor in the content ideation phase
👉 The role of A.I. in content marketing
👉 Thinking beyond SEO
ğŸ’These were our favorite quotable moments: ğŸ’
"A good idea is something that can survive bad writing, but the inverse of that is never true"
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"You have to inhabit the role of a very critical reader every time you're writing something. You have to poke holes in it wherever you can. You have to be so brutally self-critical with what you're writing, because if you don't do that, the reader will do it for you. And because of the asynchronous nature of reading, writing, you have no recourse at that point.
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"Anytime you make a point or use an example, don't just do one, do it three times, because you're proving that your argument is not reliant on a single edge case, like a freak of nature, some fluke event, you're proving that you have like a whole body of things that validate what you're saying."
Join us in this insightful episode as we welcome Ryan Law, VP of content at Animalz, a renowned content marketing agency. Ryan walks us through the development of his content marketing philosophies, emphasizing the transition from an exclusive concentration on SEO-driven content to a greater emphasis on generating powerful ideas and original articulations. Learn how a strong concept may overcome substandard writing, whereas a weak concept cannot be saved even with outstanding writing skills. Learn insightful information on the creation of content, the use of AI in content marketing, and the necessity of thinking outside the box of SEO.
In this episode, you will learn the following:
Watch Ryan edit live:
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