Text Agony Aunt Roz with your Cutflower Questions. This conversation delves into the multifaceted world of flower farming, emphasizing that it is not merely a passion for beauty but a complex business that requires careful management of various elements such as weather, sales, and marketing. The discussion highlights the importance of establishing a solid foundation for success and profitability in this field. We would love you to join our Blooming Business Bootcamp which is taking place betw...
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Text Agony Aunt Roz with your Cutflower Questions. This conversation delves into the multifaceted world of flower farming, emphasizing that it is not merely a passion for beauty but a complex business that requires careful management of various elements such as weather, sales, and marketing. The discussion highlights the importance of establishing a solid foundation for success and profitability in this field. We would love you to join our Blooming Business Bootcamp which is taking place betw...
Building a Sustainable Floral Business with Ellen Frost
The Cut Flower Podcast
41 minutes
7 months ago
Building a Sustainable Floral Business with Ellen Frost
Text Agony Aunt Roz with your Cutflower Questions. In this episode, Roz sits down with Ellen Frost, owner of Local Color Flowers, to explore the world of locally sourced, sustainable floristry. With 17 years of experience, Ellen shares her journey from gardening enthusiast to floral business owner and the challenges of maintaining a 100% local sourcing model. They dive into the environmental impact of imported flowers, the logistics of working with local flower farmers, and why education is k...
The Cut Flower Podcast
Text Agony Aunt Roz with your Cutflower Questions. This conversation delves into the multifaceted world of flower farming, emphasizing that it is not merely a passion for beauty but a complex business that requires careful management of various elements such as weather, sales, and marketing. The discussion highlights the importance of establishing a solid foundation for success and profitability in this field. We would love you to join our Blooming Business Bootcamp which is taking place betw...