The importance of being a data driven organisation goes well beyond the world of customer. Making informed and speedy decisions and utilising customer feedback is imperative in today’s age where markets and economies can change very suddenly. We were lucky enough to hear from the Global Data Officer at Specsavers Helen Mannion who has been leading the charge of building an internal culture that has data at the heart of everything they do. Emma and Helen share stories on using data to drive a strong customer experience, the challenges of building that culture internally and even sheds some light on where the future of data and analytics is heading. This one is not to be missed, so please enjoy the show and please hit the subscribe button to make sure you don’t miss another episode.