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Find out the underlying factors that motivate people in marketing so you can create customer experiences that play to this.
In this episode, we discuss how to leverage the being right category, such as using post-purchase communications to boost your customers’ ego. For all that and more, hit play and subscribe.
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Research related to this episode:
Casad, B. J. and Luebering, . J.E. (2023, November 9). confirmation bias. Encyclopedia Britannica. https://www.britannica.com/science/confirmation-bias
https://medium.com/@charlesleon/confirmation-bias-why-we-think-were-right-c81e493ea330
https://www.inc.com/jeff-haden/science-says-stop-infecting-other-people-with-better-than-average-effect.html#:~:text=You're%20probably%20familiar%20with,even%20though%20that's%20mathematically%20impossible
IKEA Effect:
https://www.hbs.edu/ris/Publication%20Files/11-091.pdf
