People worry, they’re anxious about making mistakes, missing out and making detrimental decisions. By recognising and addressing this often-overlooked fear, we can develop our communications and improve the customer experience by reassuring them along the way. When we understand and alleviate these anxieties, people can become more confident in their decision-making, leading to empowering experiences that build trust and satisfaction. Implementing bias insights from the anxiety category into marketing strategies promotes a customer-centric approach that not only eases fears but also genuinely meets customer needs, ultimately enhancing overall customer satisfaction.Thanks for listening. Don’t miss out on your copy of Fabricx’s Behavioural Bias Framework: Connect with us! Instagram: @fabricxlabs LinkedIn: https://www.linkedin.com/in/si-elliott/ Research related to this episode: Cacioppo JT, Cacioppo S, Gollan JK. The negativity bias: Conceptualization, quantification, and individual differencesBehavioral and Brain Sciences. 2014;37(3):309-310. doi:10.1017/s0140525x13002537 Ito TA, Larsen JT, Smith NK, Cacioppo JT. Negative information weighs more heavily on the brain: The negativity bias in evaluative categorizationsJ Pers Soc Psychol. 1998;75(4):887-900. doi:10.1037//0022-3514.75.4.887   Loss Aversion: https://en.wikipedia.org/wiki/Loss_aversion Spotify example source: https://insidebe.com/articles/loss-aversion/   Scarcity: https://finance.yahoo.com/news/fall-begins-much-money-pumpkin-150114158.html?guccounter=1 https://www.ebay.co.uk/b/Apple-Laptops/111422/bn_450926 https://doi.org/10.1016/j.ijresmar.2016.03.005   Hyperbolic Discounting: https://insidebe.com/articles/hyperbolic-discounting/