You don’t want to be overfamiliar with your customers too soon, you want to offer value exchange, and only extract information that will benefit them and their experience. By building the relationship over time, you can ask customers about more personal matters, gain deeper insights into their preferences, and establish trust by being transparent about the reasons behind your data collection. Follow our phased approach that we outline in this episode and you’ll be well on your way to building trusting relationships with your customers. Thanks for listening.   Don’t miss out on your FREE customer journey mapping template, and get your copy of the CX Principles white paper: https://fabricx.agency/cx-principles/   Connect with us! Instagram: @fabricxlabs LinkedIn: https://www.linkedin.com/in/si-elliott/   Research related to this episode: https://www.forbes.com/sites/kateoflahertyuk/2022/06/04/apple-hide-my-email-try-these-amazing-tips-and-tricks-now/?sh=374c8e624b51