What does your brand say about your customers? Brands are a form of self-expression and people are selective because they have a self-image they want to project. So, if you want to build connections with your customers, consider where your values align and tell your brand’s story. Measure emotions and align your brand identity with your customers – find out how in this episode. Thanks for listening.   Don’t miss out on your FREE customer journey mapping template, and get your copy of the CX Principles white paper: https://fabricx.agency/cx-principles/   Connect with us! Instagram: @fabricxlabs LinkedIn: https://www.linkedin.com/in/si-elliott/   Research related to this episode: paulekman.com/universal-emotions/