The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy
The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy
10 episodes
3 weeks ago
Marketing, AI, and digital strategy are evolving fast—how do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers what’s next in customer-centric digital strategy—no hype, just clarity. Tune in to stay ahead in the digital age.
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Marketing, AI, and digital strategy are evolving fast—how do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers what’s next in customer-centric digital strategy—no hype, just clarity. Tune in to stay ahead in the digital age.
Humanising Chatbots – When Does Anthropomorphism Work?
The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy
19 minutes 42 seconds
7 months ago
Humanising Chatbots – When Does Anthropomorphism Work?
This episode explores the benefits and risks of making chatbots more human-like. Many businesses assume that giving chatbots human traits—such as personalities, emotions, and natural conversation patterns—will increase engagement. But does this always work? We discuss when anthropomorphism enhances trust and when it creates discomfort, the risks of the "uncanny valley," and how chatbot gender and self-congruence influence consumer interactions. Learn best practices for designing AI-powered chatbots that feel engaging without misleading users.
The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy
Marketing, AI, and digital strategy are evolving fast—how do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers what’s next in customer-centric digital strategy—no hype, just clarity. Tune in to stay ahead in the digital age.
