Ever walked into a store, found something you loved, and then  heard the age-old trope ‘I’m sorry, we don’t stock your size in-store..." 

We call it 'The Cliff' and it’s leaving the majority of Australian shoppers feeling overlooked.

In today’s episode, co-founders Natalie & Vas break down the frustrating reality where  the designs, the availability, the marketing—it all drops off after a certain size, leaving the majority of shoppers cashed up and frustrated in the car parks of major shopping centres.

But here’s the kicker: with AI and advanced stock prediction tools, there’s  no excuse for this outdated approach. 

So why are retailers still ignoring the demand for more sizes to be stocked on shop floors?

And what’s the impact on self-esteem when shoppers are constantly met with disappointment?

Let’s unpack this, challenge the status quo, and explore how fashion can finally catch up with real Australian women.

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