The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
All content for The Current Report is the property of The Current and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
SMBs gifted with retail data this holiday shopping season
The Current Report
9 minutes 27 seconds
11 months ago
SMBs gifted with retail data this holiday shopping season
The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America’s holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say they’re gonna spend more, is up 17% from last year.
Here’s a number you might not recognize – small businesses make up 99% of all businesses in the U.S., consistently accounting for around 40% of America’s GDP. How should small businesses be approaching the holiday season marketing wise? Choozle CEO Adam Woods joins The Current Podcast to share how brands and agencies can leverage retail data and omnichannel to power their shopping strategies.
The Current Report
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
