The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
How Initiative thinks about maximizing brands ad dollars
The Current Report
15 minutes 49 seconds
9 months ago
How Initiative thinks about maximizing brands ad dollars
Still fresh off the news of Omnicom and IPG merging, all the agencies that work within the holding companies are plugging along. IPG’s Initiative is one of those agencies. It counts Amazon, Nike, Unilever and Nintendo among the brands it serves.
Initiative U.S. CEO Stacy DeRiso joined The Current Report at CES to talk about retail media networks' emergence at the conference, maximizing clients' dollars and the agency's approach to awareness and performance called fame and flow.
The Current Report
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
