The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
All content for The Current Report is the property of The Current and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
It’s always fun to look back at a big moment and reflect on it with some time and space, as possibilities turn into reality.
That’s exactly what VML CEO Jon Cook has done nearly a year and a half after WPP merged VMLY&R and Wunderman Thompson into VML.
Of course those combined agencies were mergers of their own, with Y&R having roots over 100 years old after launching in 1923. Large agencies mergers have been all around the news lately so The Current's Chris Brooklier spoke with Jon at CES about his reaction to these mergers, plus how AI is being refined and innovating past the 30 second ad on streaming platforms.
The Current Report
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
