The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
CES 2025: Spotify's Lee Brown on matching media investment to audio's consumption
The Current Report
16 minutes 32 seconds
9 months ago
CES 2025: Spotify's Lee Brown on matching media investment to audio's consumption
Ad tech dominated the CES experience again, with ease as a key tenet of conversations across the week.
Making the advertising experience easy for brands and agencies is a top priority for Spotify in 2025. The digital audio giant has opened up programmatic capabilities for advertisers of all sizes by testing its own ad exchange.
Still, according to WARC, In 2024, audio will account for 24.5% of ad-supported media consumption in the US but just 8.4% of ad spend.
Spotify's VP and global head of advertising, Lee Brown, joins The Current Report to break down why that is.
The Current Report
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
