The #1 YouTube channel on App Store Optimisation & Mobile App Growth. That’s what our podcast guest Steve P. Young has built AppMasters - he also runs an agency that helps app companies scale their growth the ‘right’ way, without burning cash. In episode 7 of the podcast, we talk about: ✅ How his entrepreneurial ventures led to helping other app marketers and app developers in their growth goals ✅ His approach to building @appmasters and how he built one of the top YT channels for app marketers/developers ✅ A growth ‘hack’ to identify demand for an app idea without having to build a single line of code OR prior to launching it (derisking) ✅ The power of content marketing and how that can funnel onto exciting projects like building a business, building your personal brand and more ✅ Why having a conversion optimisation approach is more important than traditional user acquisition/paid media efforts when growing a mobile app (hint: leaky buckets) Please do enjoy the podcast 🙏 #AppMasters #ASO #AppStoreOptimisation #MobileAppMarketing #UserAcquisition 00:00 Trailer 01:21 Building a YouTube Channel 03:04 Background and Early Career 04:19 Starting the Podcast and App Masters 07:06 App Marketing Strategies 17:30 The Future of App Marketing 21:47 Advice for Aspiring Marketers 25:26 Favorite Tools for ASO Shownotes https://www.linkedin.com/in/stevepyoung/ https://www.youtube.com/appmasters https://appmasters.com/ https://appfollow.io/ https://appradar.com/ https://designpickle.com/ https://www.videohusky.com/