Crowdfunding is a new way for founders and marketers to approach launching and promoting a business in a less risky way. With tools like LaunchBoom, IndieGoGo and Kickstarter, turning a business idea, without needing external funding OR lots of external resources, becomes a lot easier. In this episode, I interview Fahhad Mustafa, who is a digital marketing expert that specialises in all things crowdfunding (strategy, paid campaigns, email marketing and landing page creation). Teaser: he also has an MBA in marketing, so he has both practical AND formal knowledge - lots of goldmines here, as always, enjoy 🙏 Chapters: 00:00 Introduction 00:12 Meet Fahad Mustafa 00:47 Wedding Photography to Marketing 01:55 Value of an MBA in Marketing 03:52 Crowdfunding 10:40 Becoming a Crowdfunding Expert 12:29 Balancing Marketing with Personal Life 14:47 Visual Skills in Digital Marketing 17:14 Impact of AI on Digital Marketing 20:32 Shifts in Crowdfunding Strategies 22:45 Leadership in Marketing Teams 25:23 Market Research and Product Validation 26:26 Creating High-Converting Ad Creatives 28:23 Friction Points 30:57 Crowdfunding Campaign Strategies 31:32 Communication in Agencies 34:57 LaunchBoom Certification 36:01 Tools and Techniques for Crowdfunding 39:46 Learning 46:12 Future of Marketing and Crowdfunding 48:51 Closing Thoughts 📚 Shownotes, Resources and Links https://www.linkedin.com/in/fahhad-mustafa/ https://www.launchboom.com/ https://www.kickstarter.com/ https://www.indiegogo.com/ https://www.linkedin.com/company/pledgeprix/ https://pledgeprix.com/ https://www.crowdfunder.co.uk/ The Art of Asking: https://www.youtube.com/watch?v=xMj_P_6H69g https://www.startengine.com/ https://www.launchboom.com/launchkit/ #crowdfunding #indiegogo #kickstarter