
UK's 2025 Barista Champion, Will Woodhouse-Banks, details his four-year journey culminating in preparation for the World Barista Championship (WBC). The Innovation Developer at Taylor's of Harrogate and evolved Q Grader competes not just for the title, but also for professional growth and to honor the trusted, long-term relationships he has built with coffee producers. Fresh off his UK victory, Will joins host David Paparelli to discuss how competition success drives global demand, acting as a crucial business model for producers. They discuss the evolution of the WBC score sheet to equally favor presentation and coffee quality, the value of changing routines annually, and the intense mental and physical commitment required to achieve excellence on the world stage.