What happens when a consultant stumbles upon a Colombian coffee farm and never looks back? Don Tulio (Sharam) went from finance to farming, building Colombian Exotics—a vertically integrated coffee company spanning high-altitude farms to global markets.In this episode, recorded at World of Coffee Dubai, he shares how a single visit transformed his life, why he puts jazz music on for his coffee, and his mission to make specialty coffee more accessible. From battling weather challenges to breaking into China’s coffee scene, Don Tulio is redefining what it means to be a modern coffee producer.Tune in for a story of passion, persistence, and a vision for the future of coffee.