The Africa Fine Coffee Association (AFCA) is challenging the idea of a simple competition by relaunching Taste of Harvest as an event to celebrate the entire coffee community. AFCA Executive Director Gilbert Gatali joins The Cupping Table to discuss the vision for this continental platform and the importance of celebrating Africa's vast coffee diversity. He details how the ambition to honor everyone (from farmers to the local judges) and to introduce groundbreaking categories like specialty Robusta drove the creation of this new auction, resulting in a program that builds a stronger, interconnected community while proving its quality to the global market.