Brian Cook is Australia’s most successful sporting CEO with 5 premierships at the West Eagles FC and Geelong FC over a 30 year period.  By his own admission, Cooky was a ‘very average’ footballer but this was instrumental in developing ‘unbelievable resilience’.  Join Brian on the Couch as he talks about managing difficult players and coaches, fighting the urge to fall in love with talent, being a part of the first interstate AFL premiership, his enormously successful time at Geelong FC and the many layers of a modern professional sporting team.  A truly values-based leader who has played an enormous part in shaping AFL football and many of those who work in it.