Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

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The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

The CTV Podcast

49 minutes 51 seconds

1 year ago

Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.

We cover a lot of ground including:

The role of operating systems in CTV advertising today.
The importance of TV OEM interoperability, for an OS.
The convergence of retail media & CTV.
How ACR data might be used to improve audience measurement, at scale.
The rise of FAST & AVOD in Europe.
Why more DR ad budgets will flow into CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.