The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

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The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

The CTV Podcast

52 minutes 52 seconds

1 year ago

The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

In episode 7 of The CTV Podcast, I am joined by Tony Marlow, Chief Marketing Officer, LG Ad Solutions.

We cover a lot of ground including:

The evolution of TV OEMs, and the OS's that power them.
Why 'streamflation' is driving FAST & AVOD growth.
What ACR data is, and how it works.
The rise of interactive TV ads.
The future of TV ad trading.
The convergence of retail media & CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.