The evolution of TV panning & buying, with Catherine Slater Lofthouse

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The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.

The CTV Podcast

50 minutes 1 second

1 year ago

The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.

In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.

We cover a lot of ground including:

How advertising agencies are approaching CTV.
The evolution of TV planning & buying.
How to combine the best of traditional linear, with digital streaming.
How ACR data might be used to improve audience measurement, at scale.
The rise of FAST & AVOD in Europe.
Why DR ad budgets will continue to transition to CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.