Talking about all things CTV with Philip Duffield, UK VP at The Trade Desk.

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The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

Talking about all things CTV with Philip Duffield, UK VP at The Trade Desk.

The CTV Podcast

49 minutes 8 seconds

6 months ago

Talking about all things CTV with Philip Duffield, UK VP at The Trade Desk.

In S2, E4 of The CTV Podcast, I am joined by Philip Duffield, VP, UK at The Trade Desk.

We cover a lot of ground including:

How TTD looks at CTV.
The evolution of programmatic buying in CTV.
The types of data now available in CTV advertising.
Why we need fewer walled gardens in CTV, not more.
The role of open and interoperable IDs in CTV advertising, and why they are needed.
How the converging worlds of retail media & CTV are creating new opportunities.
And much more...

Hosted on Acast. See acast.com/privacy for more information.