Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

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The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

The CTV Podcast

57 minutes

1 year ago

Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for global advertising agencies.

We cover a lot of ground, including:

How the US and European CTV markets differ.
How ad agencies are planning and buying CTV.
How broadcasters are adopting programmatic trading.
The future of CTV identity.
Why CTV is changing the roles of DSPs and SSPs.
The role of CTV for SMEs and performance ad buyers.
And much more...

Hosted on Acast. See acast.com/privacy for more information.