How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.

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The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.

The CTV Podcast

53 minutes 54 seconds

9 months ago

How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.

In S2, E1 of The CTV Podcast, I am joined by Tim Cady, Managing Partner PMX, Publicis Media.

We cover a lot of ground including:

How advertising agencies are approaching CTV.
The evolution of Publicis PMX, TV planning & buying.
How to combine the best of traditional linear, with digital streaming.
How ACR data might be used to improve audience measurement, at scale.
The role of IDs in CTV advertising.
Why DR ad budgets will continue to transition to CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.