How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.

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The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.

The CTV Podcast

57 minutes 44 seconds

1 year ago

How do curated deals work in CTV advertising? Cadi Jones from Index Exchange explains.

In episode 3 of The CTV Podcast, I am joined by Cadi Jones, SVP EMEA at Index Exchange.

We cover a lot of ground including:

The increasing role of 'curation' in CTV advertising.
The evolving SSP ecosystem.
Why CTV has increased the practice of supply path optimization (SPO).
How broadcasters, AVOD and FAST services should be thinking about programmatic.
The future of CTV Identity, and what this might look like.
How can CTV advertising be more sustainable.
And much more...

Hosted on Acast. See acast.com/privacy for more information.