How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.

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The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.

The CTV Podcast

51 minutes 7 seconds

1 year ago

How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.

In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.

We cover a lot of ground including:

How ad agencies are planning & buying CTV ads.
What type of data and signals are CTV ad buyers looking for.
The rise of attention targeting in CTV.
The convergence of retail media & CTV.
The future of CTV identity.
Why DR ad budgets will migrate to CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.