How are TV broadcasters adopting AdTech? Rhys McLachlan from ITV explains.

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The CTV Podcast

Paul Gubbins

17 episodes

5 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

How are TV broadcasters adopting AdTech? Rhys McLachlan from ITV explains.

The CTV Podcast

53 minutes 42 seconds

1 year ago

How are TV broadcasters adopting AdTech? Rhys McLachlan from ITV explains.

In episode 4 of The CTV Podcast, I am joined by Rhys McLachlan, Director of Advanced Advertising at ITV.

We cover a lot of ground including:

How traditional TV broadcasters are competing with streaming services.
Why broadcast quality TV content works so well for advertisers.
How ITVX became such a hit with UK TV audiences.
Why they built their own proprietary AdTech, in Planet V.
How ITVX plans to work with 3rd party SSPs and DSPs in the future.
The role of data clean rooms in CTV advertising.
And much more...

Hosted on Acast. See acast.com/privacy for more information.