How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains.

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The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains.

The CTV Podcast

56 minutes 19 seconds

1 year ago

How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains.

In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.

We cover a lot of ground including:

How ad agencies are now planning & buying CTV ads.
What advertisers are asking about CTV.
What agencies need, to spend more on AVOD and FAST.
The future of CTV audience measurement.
The convergence of retail media & CTV.
The positive role of programmatic technology, in CTV ad buying.
And much more...

Hosted on Acast. See acast.com/privacy for more information.