How AdTech supports the growth of free streaming services, with Justin Gupta from Google.

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The CTV Podcast

Paul Gubbins

17 episodes

5 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

How AdTech supports the growth of free streaming services, with Justin Gupta from Google.

The CTV Podcast

54 minutes 6 seconds

1 year ago

How AdTech supports the growth of free streaming services, with Justin Gupta from Google.

In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.

We cover a lot of ground including:

The evolution of ad serving, in a streaming age.
What DAI or SSAI means in CTV.
The rise of dynamic ad creatives.
Addressable linear, and how this works.
What a good streaming ad break should look like, for viewers & advertisers.
The convergence of retail media & CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.