Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/4e/75/48/4e754842-ee9c-8fb3-17f2-fc2af70a0dc2/mza_4544923101492017439.jpeg/600x600bb.jpg

The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

The CTV Podcast

37 minutes 21 seconds

6 months ago

Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.

We cover a lot of ground including:

The evolution of Lotame.
The types of data now available in CTV advertising.
How the converging worlds of retail media & CTV are creating new signals.
The role of IDs in CTV advertising, and the portability of them.
Why DR ad budgets will continue to transition to CTV.
And much more...

Hosted on Acast. See acast.com/privacy for more information.