Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.

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The CTV Podcast

Paul Gubbins

17 episodes

6 months ago

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

All content for The CTV Podcast is the property of Paul Gubbins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.

Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.

The CTV Podcast

53 minutes 49 seconds

1 year ago

Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.

In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network.

We cover a lot of ground including:

The growing, but fragmented streaming inventory ecosystem.
The evolution of agency planning and buying practices.
Balancing CTV direct sold and programmatic partnerships.
How streaming publishers should be thinking about SSP and DSP relationships.
The future of CTV audience measurement.
How streaming publishers can lean into buy side SPO practices.
And much more…

Hosted on Acast. See acast.com/privacy for more information.