In this episode of the CTOx Podcast, Marissa and Lior tackle the critical difference between consultants and Fractional CTOs—and why true leadership is about ownership, not just deliverables. Using memorable metaphors like sit-ups versus six-packs and firefighters versus sprinkler systems, they illustrate how consultants provide advice while Fractional CTOs embed within the business, lead teams, and stay accountable for outcomes. The discussion dives into how shifting from deliverables to responsibilities transforms trust, efficiency, and long-term impact. Whether you’re positioning yourself in the market or navigating client expectations, this conversation offers clarity on what it really means to lead as a tech executive.You’ll learn:• Why consultants focus on solving problems while Fractional CTOs define and own them.• How shifting from deliverables to responsibilities builds deeper client trust.• The role of accountability in creating long-term leadership impact.• Practical ways to position yourself beyond “consultant” language.• How to design efficient systems that prevent firefighting and protect your time. If you’re a Fractional CTO—or any kind of visionary leader—this conversation is a must-listen.   🔔 Subscribe for more insights on tech leadership   #FractionalCTO #Leadership #Hiring #TechLeadership #StartupGrowth