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The Crux of the Story
Gary Sheffer and Mike Fernandez
155 episodes
1 day ago
Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and politics, healthcare, and tech, Myers shares insights on leading through crisis, balancing local brands within a global strategy, and embracing AI’s role in storytelling. From DaVita controversies to Liberty’s European footprint, we explore how Myers blends political acumen with corporate leadership to shape communications in a fragmented media world.
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Business
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All content for The Crux of the Story is the property of Gary Sheffer and Mike Fernandez and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and politics, healthcare, and tech, Myers shares insights on leading through crisis, balancing local brands within a global strategy, and embracing AI’s role in storytelling. From DaVita controversies to Liberty’s European footprint, we explore how Myers blends political acumen with corporate leadership to shape communications in a fragmented media world.
Show more...
Business
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#152: Crisis, Culture, and Communications with Ron DeFeo of American Airlines
The Crux of the Story
41 minutes 57 seconds
4 weeks ago
#152: Crisis, Culture, and Communications with Ron DeFeo of American Airlines
American Airlines’ EVP of Communications and Marketing Ron DeFeo, shares insights from a decade at one of the world’s largest airlines. We explore his approach to crisis management—from flight disruptions to viral passenger incidents—and how empathy, transparency, and strategic storytelling shape public response. Ron reflects on his career journey through Ketchum, Darden Restaurants, and The Home Depot, and discusses the importance of building resilient teams and defining corporate ethos. We also dive into his role as host of American Airline’s podcast Tell Me Why.
The Crux of the Story
Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and politics, healthcare, and tech, Myers shares insights on leading through crisis, balancing local brands within a global strategy, and embracing AI’s role in storytelling. From DaVita controversies to Liberty’s European footprint, we explore how Myers blends political acumen with corporate leadership to shape communications in a fragmented media world.