Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and politics, healthcare, and tech, Myers shares insights on leading through crisis, balancing local brands within a global strategy, and embracing AI’s role in storytelling. From DaVita controversies to Liberty’s European footprint, we explore how Myers blends political acumen with corporate leadership to shape communications in a fragmented media world.
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Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and politics, healthcare, and tech, Myers shares insights on leading through crisis, balancing local brands within a global strategy, and embracing AI’s role in storytelling. From DaVita controversies to Liberty’s European footprint, we explore how Myers blends political acumen with corporate leadership to shape communications in a fragmented media world.
#150: Connecting Brands and Culture with Cheryl Overton
The Crux of the Story
51 minutes 41 seconds
1 month ago
#150: Connecting Brands and Culture with Cheryl Overton
Described as a “creative instigator,” Cheryl Overton who leads her own firm and previously worked for top agencies – including Ogilvy, Edelman and EGAMI Group – and has worked on several iconic brands from P&G to Lancome, Dove, the American Red Cross, and McDonald’s talks with us about the intersection of brands with culture.
We discuss: the NFL and the “Taylor Swift effect,” the American Eagle jeans campaign with actress Sydney Sweeney, the backlash to Cracker Barrel’s brand refresh, and the DEI boycott impact on Target’s retail sales. We also chat about emerging issues: how marketers need to better connect with consumers over the age of 50, balancing cultural connectivity and authenticity, and what CMOs and advertisers might do to future-proof their brands.
The Crux of the Story
Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and politics, healthcare, and tech, Myers shares insights on leading through crisis, balancing local brands within a global strategy, and embracing AI’s role in storytelling. From DaVita controversies to Liberty’s European footprint, we explore how Myers blends political acumen with corporate leadership to shape communications in a fragmented media world.
