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The Crux of the Story
Gary Sheffer and Mike Fernandez
155 episodes
1 day ago
Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and politics, healthcare, and tech, Myers shares insights on leading through crisis, balancing local brands within a global strategy, and embracing AI’s role in storytelling. From DaVita controversies to Liberty’s European footprint, we explore how Myers blends political acumen with corporate leadership to shape communications in a fragmented media world.
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Business
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All content for The Crux of the Story is the property of Gary Sheffer and Mike Fernandez and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and politics, healthcare, and tech, Myers shares insights on leading through crisis, balancing local brands within a global strategy, and embracing AI’s role in storytelling. From DaVita controversies to Liberty’s European footprint, we explore how Myers blends political acumen with corporate leadership to shape communications in a fragmented media world.
Show more...
Business
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#149: Transforming U.S. Latino Media, Marketing & PR with Manny Ruiz
The Crux of the Story
43 minutes 45 seconds
1 month ago
#149: Transforming U.S. Latino Media, Marketing & PR with Manny Ruiz
Manny Ruiz is a media, marketing and creative dynamo. From founding the first Hispanic PR newswire service in the U.S… to launching Hispanicize an event that highlighted the best of Hispanic and Latino PR, marketing and advertising… to co-founding Brilla Media Ventures with his wife and creative partner Angela, Manny has spent three decades shaping how brands engage with U.S. Hispanic and Latino audiences. He’s also the creative force behind Bistec – Audible’s top Spanish-language fiction podcast of 2024. In this episode we discuss his journey from Miami Herald journalist to entrepreneur, his impact, the missteps of marketers as they try to connect with Latino and bicultural audiences. And the future of Latino media.
The Crux of the Story
Bill Myers, Managing Director of Communications & Corporate Social Responsibility at Liberty Global, joins The Crux to reflect on the legacy of media titan John Malone and the shifting dynamics of global telecom. With a career spanning government and politics, healthcare, and tech, Myers shares insights on leading through crisis, balancing local brands within a global strategy, and embracing AI’s role in storytelling. From DaVita controversies to Liberty’s European footprint, we explore how Myers blends political acumen with corporate leadership to shape communications in a fragmented media world.