In this dynamic episode of The Crude Truth, host Rey Treviño III interviews two outstanding West Texas marketing professionals, Jessica Rule, President, and Maddie Walker of SHK Advertising to explore how authentic, data-driven advertising is reshaping how oil and gas companies connect with customers. The Oil and Gas industry does not always understand the best way to market its services. You have to be intentional, memorable, consistent, and have brand recognition. The next sale could be your biggest; without great marketing, it could go to your competition.Jessica and Maddie share how SHK Advertising helps West Texas businesses stand out through smart branding, SEO, and digital strategy, all built on a deep understanding of the oil and gas industry. Consistency does not mean doing the same thing if it is not working, but regular, great messaging to new prospective customers. The oil field has changed, and your marketing can no longer rely on word of mouth. Billboards even have to be created within a brand-specific messaging scheme.Whether you're a startup or a seasoned operator, this episode is packed with real talk, smart strategy, and plenty of West Texas pride.Thank you, Jessica and Maddie, for stopping by The Crude Truth podcast. It was fantastic, and you're making a difference in West Texas! - ReyConnect with Jessica on her LinkedIn here: https://www.linkedin.com/in/jessicarule/ (https://www.linkedin.com/in/jessicarule/)Connect with Madeline Walker here: https://www.linkedin.com/in/madeline-walker-21345898/ (https://www.linkedin.com/in/madeline-walker-21345898/)Their website: https://makeyourcompetitorsjealous.com/ (https://makeyourcompetitorsjealous.com/)