In this episode of The Crude Truth, Rey Treviño welcomes Vasili Borissov, founder of Cool Edge Bits, for a deep dive into innovation in the oil and gas industry.Rey and Vasili connect over their shared backgrounds in family-run businesses before Vasili dives into his personal journey—from competitive sports to carrying on his father’s legacy in drill bit engineering.Vasili gives a hands-on show-and-tell of the revolutionary Cool Edge Bits—designed to make drilling faster, more efficient, and cost-effective. He shares how industry challenges inspired his father’s entrepreneurial spark and how they’re now shaking up the market with advanced bit technology.The two also explore:The fascinating history of drill bitsThe science and strategy behind Cool Edge's designsTeam dynamics, market challenges, and tariff talkVasili’s views on the Ukraine–Russia conflict and how global politics affect energyBONUS: Catch Rey on Vasili’s show : https://www.youtube.com/watch?v=0sm0b2QV--ILearn more at: www.cooledgebits.comHighlights of the Podcast0:00 - Rey Trevino III teaser of The Crude Truth Show0:15 - Intro Innovation in the Oil and Gas Industry with Vasili Borissov Cool Edge Bits2:50 - Rey talks the similarities he shares with Vasili as working in family business and shares about being a guest on Vasili's show, watch https://www.youtube.com/watch?v=0sm0b2QV--I3:30 - Vasili shares his life story5:41 - Cool Edge Bits in oil and gas faster and efficient drilling in the wells6:31 - History of the Drill Bits7:01 - Vasili's family expertise on drill bits and competitive nature in sports10:11 - Vasili shows the Cool Edge Bits in the studio for show and tell style of the bit and talks about the efficiency of the bit 12:40 - Vasili shares problems that occur in the industry that inspired his dad to fueled his entrepreneurial spirit14:30 - The technicalities of the Cool Edge Bits business bringing innovation to the drilling operations 18:20 - Website mention https://www.cooledgebits.com/about-us/18:30 - Team work philosophy and the market, tariffs, investors21:00 - Let's take a look back at the history 23:41 - Thoughts on Ukraine and Russia31:00 - AI and the technology matters to Cool Edge Bits