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The Crisis Beat
Brady Wood
31 episodes
5 months ago

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue.

The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know.

Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's done terribly bad as corporate leaders in crisis face the world.

Dr. Mark Crowther is Chair of Medicine at McMaster University. Mr. Brady Wood is a consultant, business owner, and public relations professional. Together they work ...The Crisis Beat!


Hosted on Acast. See acast.com/privacy for more information.

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Management
Business,
News,
Marketing,
News Commentary
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All content for The Crisis Beat is the property of Brady Wood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue.

The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know.

Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's done terribly bad as corporate leaders in crisis face the world.

Dr. Mark Crowther is Chair of Medicine at McMaster University. Mr. Brady Wood is a consultant, business owner, and public relations professional. Together they work ...The Crisis Beat!


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Management
Business,
News,
Marketing,
News Commentary
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EPISODE 26: Boeing Nowhere Fast
The Crisis Beat
39 minutes 30 seconds
10 months ago
EPISODE 26: Boeing Nowhere Fast

Episode 26: Boeing Nowhere Fast- Crisis Beat Podcast – November 17, 2024

Hosts: Brady Wood (PR Pro and Business Owner) & Dr. Mark Crowther (Chair of Medicine, McMaster)


News & Updates

Here’s what’s new

This episode opens with a quick update on ongoing stories:

  • Donald Trump’s Teflon Nature: A brief election update on Trump’s resilience in the face of scandals.
  • Cool Study on Crisis Perception: A study debunking the idea that we’re living in more dangerous times, despite widespread media coverage of crises.
  • U.S. vs. Canadian Crime Rates: Despite media perceptions, both the U.S. and Canada have seen significant declines in crime rates over the past 30 years.


Main Event: Case Study - Boeing’s Crisis Management

A deep dive into Boeing's ongoing struggles, from safety and production issues to leadership changes:


Timeline of Crises:

  1. Lion Air Flight 610 (October 29, 2018)
  2. Ethiopian Airlines Flight 302 (March 10, 2019)
  3. Global Grounding of 737 Max (March 2019)
  4. Renewed Grounding in 2024
  5. Financial Losses (April 2024)


Impact on Boeing:

  • Erosion of Trust & Reputation Damage: The crashes and the company’s delayed responses damaged public trust. Boeing has faced criticism for not being more transparent and empathetic during the crises.
  • Financial Fallout: The company’s financial performance remains poor, with large losses attributed to labor strikes, production delays, and quality issues. Trust has dropped significantly, impacting both market value and reputation.
  • Ongoing Scrutiny: Regulatory bodies like the FAA continue to scrutinize Boeing’s practices, especially concerning its 737 MAX and new aircraft certifications.


Key Takeaways:

  • Reputation Matters: Boeing’s crisis management strategies, especially in response to the 737 MAX disaster, have shown how crucial it is to act with transparency and empathy during crises.
  • Ongoing Challenges: Despite efforts to improve, Boeing still faces significant challenges in restoring its reputation and stabilizing its financial health.
  • Leadership Impact: The new CEO, Kelly Ortberg, has a monumental task ahead in navigating these crises and rebuilding trust with both employees and customers.


Catch the full episode for more insights into Boeing’s struggles, leadership transitions, and lessons in crisis management!


Hosted on Acast. See acast.com/privacy for more information.

The Crisis Beat

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue.

The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know.

Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's done terribly bad as corporate leaders in crisis face the world.

Dr. Mark Crowther is Chair of Medicine at McMaster University. Mr. Brady Wood is a consultant, business owner, and public relations professional. Together they work ...The Crisis Beat!


Hosted on Acast. See acast.com/privacy for more information.