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The Crisis Beat
Brady Wood
31 episodes
5 months ago

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue.

The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know.

Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's done terribly bad as corporate leaders in crisis face the world.

Dr. Mark Crowther is Chair of Medicine at McMaster University. Mr. Brady Wood is a consultant, business owner, and public relations professional. Together they work ...The Crisis Beat!


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Management
Business,
News,
Marketing,
News Commentary
RSS
All content for The Crisis Beat is the property of Brady Wood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue.

The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know.

Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's done terribly bad as corporate leaders in crisis face the world.

Dr. Mark Crowther is Chair of Medicine at McMaster University. Mr. Brady Wood is a consultant, business owner, and public relations professional. Together they work ...The Crisis Beat!


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Management
Business,
News,
Marketing,
News Commentary
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EPISODE 25: Data Drama
The Crisis Beat
45 minutes 22 seconds
11 months ago
EPISODE 25: Data Drama

Episode 25: The Crisis Beat Podcast – October 20, 2024


Hosts Brady Wood (business owner and PR pro) and Dr. Mark Crowther (Chair of Medicine at McMaster) are back to tackle the hot topic of cybersecurity and privacy. This episode dives into recent cyberattacks and the lessons we can learn from them.


News & Updates


Here’s what’s buzzing:

•Trump Assassination Attempt – An update on this shocking news.

•NASA Starliner – What’s the latest with this space project?

•Boeing’s Financial Woes – A rough patch for the aerospace giant.

•William Osler Hospital Incident – Apology issued after a Sikh man’s beard was shaved without consent.

•Pierre Poilievre & CTV – Another political moment worth noting.


Main Event: Cyberattack Case Studies


It’s been a wild month in the world of cybersecurity with some jaw-dropping breaches:

•Snowflake Breach

•Hacked by UNC5537; customer data, including Ticketmaster and Santander, exposed.

•CEO Frank Slootman is working with Mandiant to clean up the mess.

•Ticketmaster Breach

•A massive 560 million records leaked (linked to Snowflake).

•CEO Michael Rapino stepped up with credit monitoring for affected customers.

•AT&T Data Breach

•73 million customers’ details stolen.

•CEO John Stankey offered identity theft protection and reassured customers.

•CDK Global Ransomware Attack

•Thousands of car dealerships impacted.

•CEO Brian Krzanich focused on client communication and getting systems back online.

•Ascension Health System Ransomware Attack

•Emergency care disrupted at hospitals.

•CEO Joseph Impicciche prioritized patient safety while coordinating the response.


Leadership Lessons from the Breaches


Who handled these crises best? The hosts break it down:

•Snowflake: Frank Slootman went all-in on transparency.

•Ticketmaster: Michael Rapino led with quick action and customer care.

•AT&T: John Stankey stayed open and communicative.

•CDK Global: Brian Krzanich kept clients informed.

•Ascension Health: Joseph Impicciche focused on protecting patients.


Standout Star: Michael Rapino of Ticketmaster. His proactive crisis management and genuine focus on customers earned him top marks.


Key Takeaways

•Prevention is ideal, but how you respond to a breach can make or break your reputation.

•Strong communication and putting people first (customers, clients, patients) are what set leaders apart during a crisis.


Catch the full episode for all the details and insights!


Hosted on Acast. See acast.com/privacy for more information.

The Crisis Beat

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue.

The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know.

Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's done terribly bad as corporate leaders in crisis face the world.

Dr. Mark Crowther is Chair of Medicine at McMaster University. Mr. Brady Wood is a consultant, business owner, and public relations professional. Together they work ...The Crisis Beat!


Hosted on Acast. See acast.com/privacy for more information.