In this podcast episode, Bill McKenna and Paul Robert discuss why they decided to start this podcast and some of the essential strategies for credit unions to grow and thrive in a competitive market. They emphasize the importance of membership growth, particularly among younger demographics, and the need for credit unions to deepen relationships with existing members.

The conversation highlights the critical alignment of sales and marketing efforts, something that is vitally important to success. They also discussed the creation of opportunities through effective marketing, and the necessity of preparing staff for upcoming campaigns and ongoing internal communications.

The hosts also stress the importance of adapting to changing market dynamics and the role of technology in enhancing credit union operations.

Takeaways:

·      Why they do this podcast.

·      Membership growth, especially among younger members, is crucial.

·      Deepening relationships with existing members.

·      Sales and marketing must work together for effective growth strategies.

·      Understanding market dynamics.

·      Technology plays a significant role in operations.

·      Staff training should focus on sales behaviors, not just service.

·      Preparation for marketing campaigns is vital.

·      Identifying best practices from other credit unions.

Keywords:

#credit unions #growthstrategies #sales #marketing #membergrowth #marketingalignment #customerrelationships #credituniondata #employeetraining #market expansion

Hosts:

Bill McKenna

Paul Robert