In this episode of the Sales and Marketing Podcast, hosts Bill McKenna and Paul Robert engage with Susan Toalson McGinty, the SVP Chief Growth and Advocacy Officer at the University of Illinois Community Credit Union. They discuss the multifaceted role of credit unions, emphasizing the importance of advocacy, differentiation from traditional banks, and the integration of technology in enhancing member engagement.Susan shares insights on building a culture of “do more good,” the significance of purpose in business development, and the challenges faced by smaller credit unions in balancing multiple responsibilities.Takeaways· Advocacy is essential for credit unions to grow and educate legislators.· Understanding the differentiation between credit unions and banks is crucial.· A culture of 'do more good' can drive member engagement.· Technology plays a vital role in modern credit union operations.· Building relationships is more important than transactional interactions.· Purpose-driven business development leads to sustainable growth.· Integrating business development with retail teams enhances overall success.· Empowering staff to represent the credit union is key.Keywords:#creditunions #businessdevelopment #advocacy #technology #financialservices #memberengagement #marketingstrategy #communitygrowth #financialliteracyHosts:Bill McKennaPaul RobertGuest:Susan Toalson McGinty