In this podcast episode, Bill and Paul discuss the intricacies of branding, particularly in the context of credit unions. They explore the importance of involving stakeholders in the branding process, the significance of a strong name, and the challenges of changing a brand.

The conversation delves into the role of positioning, employee engagement, and the alignment of mission, vision, and values in creating a cohesive brand identity. They emphasize the need for follow-through in branding efforts.

Takeaways:

·      Branding requires thorough research and stakeholder involvement.

·      A strong brand can significantly benefit an organization.

·      Changing a brand name is a complex process that requires careful consideration.

·      Positioning is crucial in defining a brand's identity.

·      Employee engagement is key to successful brand implementation.

·      Mission, vision, and values should align with branding efforts.

·      Follow-through is essential for maintaining brand integrity.

·      Differentiation is vital in a competitive market.

·      Branding is an ongoing process, not a one-time event.

·      Effective communication is necessary to convey brand changes.

Keywords

#branding #credit unions #brand change #naming #positioning #employee engagement #mission #vision #values

Hosts:

Bill McKenna

Paul Robert