In this episode of the Credit Union Sales and Marketing Podcast, Paul Roberts and Bill McKenna discuss the critical importance of branding for credit unions. They explore when to consider rebranding, the signs of stagnant growth, and the need for a strong brand to compete effectively in the market.

The conversation emphasizes the role of employee engagement and member feedback in the branding process, highlighting the necessity of thorough research and understanding of both internal and external perceptions. The episode concludes with a teaser for the next steps in their branding strategy series.

Takeaways:

·      Branding is essential for credit unions' future success.

·      Stagnant growth is a key indicator for rebranding.

·      Deepening relationships with existing members is crucial.

·      Visual branding significantly influences consumer perception.

·      Employee engagement is vital for a successful brand.

·      Members' opinions shape the brand more than internal views.

·      Conducting thorough research is necessary before rebranding.

·      Utilizing external facilitators can yield honest employee feedback.

·      Understanding market competition extends beyond local credit unions.

·      A strong brand is necessary to penetrate new markets.

Keywords:

#branding #credit unions #marketing #member growth #employee engagement #market research #rebranding #competitive analysis #financial institutions #member satisfaction

Hosts:

Bill McKenna

Paul Robert