Leadership's Role in Credit Union Success

In this episode of the Credit Union Sales and Marketing Podcast, Paul Roberts and William McKenna discuss the critical role of leadership in credit unions, focusing on the importance of strong leaders in navigating industry changes.

They are joined by Tammy O'Hara, an Executive Benefits Consultant, who explains the significance of executive benefits like SERPs in retaining talent and ensuring smooth succession planning.

The conversation also highlights the need for credit unions to prioritize marketing and technology integration to foster growth and adapt to rapid changes in the financial services landscape. They also discuss the key qualities needed in strong leaders, and how sales and marketing strategies have evolved over the years. The discussion emphasizes the need for education and understanding within credit unions, both for leadership and board members, to ensure effective decision-making and community engagement.

Takeaways:

·      Strong leadership is crucial for navigating industry changes.

·      Executive benefits like SERPs help retain key talent.

·      Succession planning is essential for smooth transitions.

·      Cultural fit is important when hiring new leaders.

·      Turnover at the executive level can be costly.

·      Key personnel beyond the C-suite should be valued.

·      Compensation should reflect the value of leadership roles.

·      Understanding the risks involved in leadership decisions is vital.

·      The board's role in leadership retention is crucial.

Keywords:

#credit unions, #leadership, #executivebenefits, #SERPs, #successionplanning, #marketing, #technology, #growth, #culture, #boarddynamics

Hosts:

Bill McKenna

Paul Robert

Guest:

Tammy O'Hara