Exploring the Two Types of Marketing

In this episode of the Credit Union Sales and Marketing Podcast, hosts Bill McKenna and Paul Roberts discuss the two primary types of marketing: product/service marketing and brand marketing or magnification.

They explore the importance of brand loyalty, emotional connections with members, and the impact of life events on member engagement. The conversation emphasizes the need for credit unions to create a strong brand presence through community involvement and storytelling, as well as the significance of employee engagement in representing the brand.

The episode concludes with a discussion on the role of online reviews in shaping brand perception and the importance of having a unified marketing strategy.

Takeaways

·      There are two types of marketing: product/service and brand.

·      Brand loyalty is crucial for retaining members.

·      Emotional connections with members drive engagement.

·      Life events trigger the need for financial services.

·      Community involvement enhances brand perception.

·      Storytelling is a powerful marketing tool.

·      Employee engagement reflects the brand's values.

·      Online reviews can significantly impact consumer decisions.

·      A unified marketing strategy is essential for success.

Keywords:

#marketing, #brand loyalty, #brandmarketing, #productmarketing, #creditunions, #memberengagement, #communityinvolvement, #storytelling, #employeeengagement, #onlinereviews, #financialservices

Hosts:

Bill McKenna

Paul Robert